Creative

Create a user experience and bring the brand online in a manner that connects the product and services offered at the right points and in the best manner to help generate transactions between the business and its user communities.
 
TechGroupone's Creative Services Group (CSG) extends a client's brand into the online world through the right mix of creativity, design, marketing and technology expertise. We provide the skills, talent and work ethic necessary to deliver highly creative and intuitive web-driven products in a timeframe that is in line with the efforts of the Development team.

People
Our creative staff has the expertise and experience to develop the creative direction, information architecture, and interface necessary to deliver a rich, intuitive, and extensible user experience.
 
Our "creatives" are equally skilled in the areas of web development. We work side-by-side with the Development teams to provide the necessary HTML. Cascading Style Sheets, and JavaScript needed to build the front-end.

Skills
First and foremost, our creative staff is focused on the creative direction and development for the site.
 
• Brand Extention
• Creative Direction
• Competitive/Creative Analysis
• Define Users and Experience
• Information Architecture
• Personalization/Customization
• Usability Testing
• Graphic Design
• HTML, CSS, JavaScript

Services
The Creative Services Group offers captivating and extensible solutions, by combining our award-winning creative background with a methodical approach to user process engineering and site definition.

Creative Direction: Define the presentation
of content, marketing and leverage existing brand elements.

Information Architecture: Define the content applications, points of interaction, personalization and customization opportunities, and overall path/navigation structuring.

User Experience: Align the creative direction with the information architecture to create a rich forum for interaction with defined user groups.

Front-end Development: Build the layouts, graphic components, html, cascading style sheets, and javascript necessary to interact with the core system development.

Usability Testing: User group testing of core areas before the build and following launch to hone the direction and usability.